BIC Concludes Third Edition of Penmanship Program in Uganda
Throughout the program, students showcased their creativity by writing and drawing with BIC ballpoint pens, facilitating a smoother transition from pencils to pens. Outstanding participants were granted a BIC pen license certificate and received BIC-branded educational materials.
BIC, a global leader in stationery, lighters, and shavers, recently concluded the third edition of its rebranded penmanship program, benefiting 8,953 students. Formerly known as ‘My Words, My Story, My BIC Pen’, the program was revamped to “Express Myself with My BIC Pen”, emphasizing creativity and expression through writing and drawing.
Salome Ngugi, BIC’s Marketing Manager in East Africa, commented on the program's success, stating: “BIC is dedicated to enhancing students' educational journey. Our initiative extends beyond providing writing tools; it focuses on addressing challenges like handwriting proficiency, essential for a child's development.
In 2024 alone, over 8,953 students have benefited, as we strive to cultivate an environment that nurtures students' talents and helps them achieve their full potential.” Throughout the program, students showcased their creativity by writing and drawing with BIC ballpoint pens, facilitating a smoother transition from pencils to pens. Outstanding participants were granted a BIC pen license certificate and received BIC-branded educational materials.
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Nakasero Primary pupils together with representatives from Bic East Africa, Ministry of Education and Sports and participating Teachers pose with some of the winning students with exceptional handwriting skills
Musoke Abbey, Senior Education Officer at the Ministry of Education and Sports, thanked BIC for enhancing good handwriting skills in schools, as it aligns with the Ministry's objective of promoting reading and writing.
Emphasizing the value of handwriting in education, the Head Teacher at Nakasero Primary School, Mr. Mujasi Gerald, stated, Myself with My BIC Pen' initiative has significantly benefited our students. It has instilled confidence in their writing abilities, aiding in their information retention and cognitive development.
One participating student, Twimukye Joanna, shared her excitement about earning her BIC pen license: “Completing the ‘Express Myself with My BIC Pen’ program has boosted my confidence in my handwriting. It has greatly improved how I present my schoolwork, and I am proud to show my progress to my teachers and peers.”
A parent of one of the participating students expressed his pride, stating, “Watching my child gain confidence through this program has been incredibly rewarding. His newly acquired skills in writing and drawing are a testament to the program’s positive impact.”
Over three years, the initiative has distributed BIC pens to 79 schools, impacting 25,441 students. BIC’s ‘Express Myself with My BIC Pen’ initiative stems from the company’s commitment to improving learning conditions for 250 million students by the year 2025 – as part of the sustainable development program the Future Together.
